American Eagle Hands Creative Control to Gen Zers for Spring Campaign
In a move to make their brand appear more authentic, American Eagle’s spring campaign will feature photos and videos from customers in their own environments…
In a move to make their brand appear more authentic, American Eagle’s spring campaign will feature photos and videos from customers in their own environments…
This 5 minute news video covers some very interesting pricing strategies employed by Target. Using location awareness, Target will change prices within their app making…
This Guardian article, “‘Urinoir’ furore: Paris residents peeved at eco-friendly urinals” is a few months old but I thought it was still worth posting because…
In case you missed it, McDonald’s lost it’s Big Mac trademark protection in the EU. The ruling was based on the EUIPO’s ruling that McDonald’s…
Online shopping continues to challenge traditional retailers. Less adaptable retailers like Sears lose the battle and go out of business but others, like Best Buy…
We love our Super Bowl commercials, especially in marketing programs, but I thought this USA Today article, “Who’s the real winner of Super Bowl LIII?…
Our society continues to become increasingly polarized and we see that polarization spill over into marketing campaigns as well. One recent example is Gillette’s campaign,…