It’s the start of a new semester and the newest freshman at the University of the Pacific in Stockton, CA is Pepsi’s new Snackbot. Developed in partnership with Robby Technologies, these self-driving robots will make snacks and beverages available to college students (and presumably staff!). Pepsi envisions this new channel of distribution as a way of capitalizing on changes in student dining as packed schedules push students to quick, on-the-go options. You can read more about this new project in Pepsi’s press release.
We are all looking for ways to help our students learn. As many of us probably knew, test-taking is more than student evaluation — it helps students learn better. This New York Times article, “To Really Learn, Quit Studying and Take a Test” (January 20, 2011) reports on a recent study published in the journal Science (you may need a subscription or to be on a college campus for this) which compared four methods of studying: 1) studied the material in a single session, 2) repeatedly studied the material, 3) used concept mapping where they drew diagrams to connect the material they were learning, and 4) took a test after learning the information. Test taking actually resulted in significantly higher performance on a test taken one week later. For more details read the NYT article or the Science article for all the technical details.
Most of us know that students like to have “practice tests” — well this also suggests that these may be a good idea. Many marketing text books (including our books – Basic Marketing and Essentials of Marketing) have practice quizzes on a web site. Your students should probably be taking those quizzes. See www.mhhe.com/fourps for links to our books and the quizzes for each chapter. Note, this was also posted at the Learn the 4 Ps website.