Personalized Spam
Personal selling has always had the ability and advantage of tailoring a message for a specific customer. A downside of personal selling is the cost…
Personal selling has always had the ability and advantage of tailoring a message for a specific customer. A downside of personal selling is the cost…
Capitalizing on Halloween tradition, Burger King is trying to drum up some business with their new “Nightmare King” burger. Their latest ad (watch here) highlights…
Jet Blue and United Airlines recently raised their checked baggage fees from $25 to $30 for the first bag checked (see this article to read…
I’m a huge proponent of self-driving cars. While my in-laws find the concept of a computer driving us around terrifying, I find it liberating. After…
Coca-Cola is looking at getting into the cannabis-infused drink business. You won’t be able to get high off the drink since it uses a non-psychoactive…
Smartphones have become ubiquitous and with each new generation of phone and operating system we seem to be experiencing diminishing marginal returns. It’s getting harder…
Nike recently made the controversial decision to use former San Francisco 49ers quarterback Collin Kaepernick as the focus of their most recent “Just do it”…