Smartphones have become ubiquitous and with each new generation of phone and operating system we seem to be experiencing diminishing marginal returns. It’s getting harder and harder for phone manufacturers to find meaningful innovation to help propel replacement sales. Apple recently released their newest generation of phones and, along with it, their newest generation of their iOS operating system.
The Verge reviewed the new operating system (read more here) and while there are new features being added, the focus seems to be on performance, organizational tools, and behavioral controls. Tracking your screen time helps users understand and manage their iPhone addiction. A host of performance improvements should improve speed and stability, and developer tools open opportunities for the iOS community to innovate and deliver additional value over time.