A lot of firms try to sell products and “do good” (think Ben and Jerry’s, TOMS, Plum Organics — and many more). A company you can add to this list is UK smoothie and fruit juice bottler Innocent — which donates 10% of its profits to charity. While some of these companies toot their own horn, others leave it to their customers and supporters.
This raises questions: How actively should a company promote its corporate social responsibility efforts? Or should they be promoted at all? If so, how? These might be questions you can ask your students. Then you could show them the advertising that Innocent is running right now to promote the “Chain of Good” that is started when a consumer buys an Innocent drink.