I am very interested in trying to figure out how we can leverage technology to make higher education more effective and efficient. I think that professors need to find a way to get in the middle of this — or many of us are going to be disintermediated. This short article, “How Much Will Technology Really Change Higher Education?” (Good July 30, 2012) is my impetus to see if any like-minded marketing instructors would like to develop some sort of side-bar special interest group on this topic. I personally believe that the answer to the question in the title of the Good article is most surely “a lot.” I think that disruptive innovation in higher ed is inevitable — and I want to be a part of it instead of being left in the dust.
I am also a great believer in interacting with others to foster innovation — as is Steven Johnson (see below). Johnson suggests that “chance favors the connected mind.” So let’s connect and increase our odds of creating some breakthrough teaching innovations — for our own students or beyond.
So is anyone out there interested in starting some sort of online group that shares ideas on the subjects of higher education, technology and teaching marketing? I leave technology pretty open-ended at this point — online learning, in-classroom technology, homework, flip the classroom, whatever. If you are interested in the topic and want to interact with others with the same interest, send me an e-mail at Joe (dot) Cannon (at) colostate (dot) edu. We could start a mailing list and see where it goes from there. Or maybe you already know about groups dealing with this same issue — can I get involved with your group? Feel free to share this post with like-minded colleagues.