I will try to send you a variety of post Super Bowl advertising links on Monday. But if you are looking for something real-time, check this out. If you click on the “Learn More” link in the widget, you can read about the research methodology that Media Curves employs. It might be interesting in class to talk about the advantages and disadvantages of the approach in a market research class.
Media Curves is conducting a study with thousands of Americans on the 2010 Super Bowl commercials. Participants of the study will evaluate the ads shortly after they air during the game. As the preliminary results come in, an online widget (see right) will be updated with the ads’ scores and overlaying “curves” to represent real-time interest levels.
The top 20 commercials from the previous year’s study are displayed until the first commercial from the 2010 Super Bowl is ready. After the study has concluded, the widget will be updated with the final results.