Brands are increasingly looking at storytelling as a way to position their brands and engage customers. While many consumer brands are pretty good at this, it is more of a challenge for a B2B company. Last fall we posted a good example from GE. This article at TopRank‘s blog, “How to Make B2B Marketing Stories Bigger With Social Media Microcontent” (September 17, 2014) provides some advice and some examples you might find helpful in class. We also posted this at Learn the 4 Ps.
The articles will provide fun examples when you cover B2B or promotion.