In Basic Marketing chapter 20 looks at cross-functional issues in marketing — “Marketing’s Link with Other Functional Areas.” Note: the cross-functional chapter is not in Essentials of Marketing. This video looks at Mama’s Kitchen, a non-profit that functions as a business incubator in Los Angeles. This might supplement a chapter 20 lecture with an interesting example of production. If you like to talk about small businesses in your class, you might find the video useful, too. Link to the video: “Build a Business in ‘Mama’s’ Kitchen” (CNN Money, January 11, 2010).
This short Wall Street Journal video clip (2:41) interviews the founder of B.R. Guest Restaurant. He talks about building buzz and creating value as the keys to his restaurants success.