• Home
  • About
  • Archives
  • Our Book
  • Contact

Discriminatory Pricing

February 25, 2018 by Jon Firooz Leave a Comment

Dating app Tinder was recently found guilty of age discrimination based on their pricing policies.  Tinder charges individuals over 30 twice the price they charge those under 30 for their premium service, Tinder Plus.  Their rationale was that younger people have less money to spend but the court said that older members can be budget constrained as well.  You can read more about the issue in this Slate article.  Tinder argued that companies like Amazon do the same thing (with a lower price for Prime membership for students) but there’s an important distinction.  Ask your students why what Amazon does is legal and what Tinder does is not.  The key is the concept of protected classes.  Amazon provides their discount based on status as a student.  While most students are younger, there can be older students as well.  Most importantly, “student” is not a government recognized protected class whereas age, race, sex, etc. are recognized as protected classes and subject to discriminating scrutiny.

Filed Under: Chapter 03, Chapter 17 Tagged With: age discrimination, pricing, protected classes

Categories

  • #M4BW
  • Advertising
  • B2B
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
  • Chapter 15
  • Chapter 16
  • Chapter 17
  • Chapter 18
  • Chapter 19
  • Competition
  • Consumer behavior
  • Cross-functional
  • Customer service
  • Demographics
  • Ethics
  • External market environment
  • Flip Exercise
  • Integrated marketing communications
  • International
  • Legal
  • Logistics
  • Market research
  • Marketing strategy planning
  • New-product development
  • Place
  • Positioning
  • Price
  • Product
  • Product life cycle
  • Promotion
  • Publicity
  • Retailing
  • Segmentation
  • Selling and Sales Mgmt
  • Service
  • Social media
  • Social responsibility
  • Strategy planning
  • Sustainability
  • Teaching Technology Tips
  • Tips for Teaching
  • Tips for Technology
  • TV Commercial
  • Uncategorized
  • Video
  • Viral campaign
  • What's Now?
  • Word-of-mouth

Archives

  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019

Copyright © 2021 · Lifestyle Pro Theme on Genesis Framework · WordPress · Log in