This short (2:47) video, “Doggy Day Care Beats Recession,” from CNN.com (July 23, 2009), provides a nice supplment to one of the great new videos in our books’ video package.  I really like “Targeting the Premium Dog Market:  Cashing in on ‘Doggy’ Love”  – and students can relate to it as well.  This provides a confirmation or shorter alternative and addresses issues of consumer behavior, product (service) design, and pricing.