“H-P Wields Its Clout to Undercut PC Rivals,” The Wall Street Journal, September 25, 2009. This relatively short article shows how a large PC manufacturer (HP) and a large mass-merchandiser (Wal-Mart) use their power to pressure suppliers to lower costs and deliver lower prices to consumers. Great example of the channel captain concept we bring up in the first Place chapter in our books.
“PC Makers Cultivate Buyers in Rural China,” The Wall Street Journal, September 24, 2009 [subscription required or google the article title]. This short article describes how PC makers have adapted their marketing mixes to better meet the needs of relatively low income rural Chinese.