The Hospital for Sick Children in Toronto treats kids who have cancer. The hospital has come up with a creative approach to managing the patient (customer) experience.
One of the important aspects of treatment involves patients keeping a detailed “pain journal.” Kids regularly going through chemotherapy treatments often feel too tired and weak to provide that level of detail — yet more accurate journal entries can improve their treatment. Enter a technology solution — an iPhone app. You can read more at Fast Company’s Co.Create site, “‘Pain Squad’ Mobile App Gamifies Cancer Treatment for Sick Kids.”
The video below offers case study perspective that can be used in class to discuss customer experience — a topic that we cover when we discuss Product. It also provides a nice example of gamification — an emerging tactic that many firms using across a range of activities. We also posted this over at Learn the 4 Ps.