I recently gave a talk at Colorado State University’s Future Visions program titled, “Marketing and Social Media: Creepy or Cool.” As I prepared for my presentation, I was surprised to see that some marketing practices I thought were years away — are being practiced now.
For example, did you know that Facebook apps are gathering data about users and user’s friends? You can read more about this in “Selling You on Facebook” (Wall Street Journal, April 10, 2012). Looking ahead, you can be sure that Facebook and Google are developing techniques for mining many types of data — everything from your “likes,” gender, and political leanings — to your status posts and photo stream. Facebook wants to be able to anticipate your needs — so that it can help marketers address those needs. Yes, that is the reason the company is worth $100 billion.
The video below is kind of long (7:54) provides an overview you could show to stimulate class discussion. Students may be interested in this topic. I have found that my students are much less concerned about the invasion of privacy than I would have suspected. Also posted at Learn the 4 Ps.
The article and video might be used when you discuss social media, advertising, targeting, and privacy.