This article/video combination offers some great examples to show or talk about when you cover market research or new-product development. In “This Cross-Country Flight is the Future of Flying” (Wall Street Journal, July 17, 2014, non-subscribers may need to click here.) The article and video describe a competition that American Airlines staged to support entrepreneurs with ideas for improving the flying experience. Twenty-two teams submitted ideas in June, with four of those teams selected for a final competition. The competition takes place on a San Francisco-New York cross country trip where the teams pitched their ideas to six “road warrior” elite American Airlines travelers. The fliers voted for their favorite app, which received development support from a San Francisco incubator.
You might consider assigning the article to your students or simply show the video in class. It could be used to stimulate a discussion on other new product ideas for airlines.