We all know we can “save money” at Walmart — and maybe “live better,” (the other half of their current tagline), too. But have Walmart’s efforts to cut costs and deliver low prices created other problems for the giant retailer? Cutbacks appear to be leading to empty shelves and poor customer service. You can read about these issues at Bloomberg Businessweek “Walmart Faces the Cost of Cost-Cutting: Empty Shelves” (March 28, 2013) and at Business Insider “Wal-Mart Could Be In Big Trouble If It Doesn’t Fix Customer Service Fast” (April 12, 2013).
There are plenty of good examples that might be useful when you cover distribution customer service or retailing. It could also be a good example for cost management and HR-marketing cross functional issues which we have in the implementation and control and cross-functional chapters in Basic Marketing.