Social media panned Airbnb’s recent logo redesign. This wasn’t the first major brand to stumble with such an important undertaking. This blog post at Brand marketing hub, “Five brand logo redesigns that misfired and how to deal with the backlash” (August 1, 2014) offers some examples and tips.
The topic is timely — with Airbnb. We also have photos of the Tropicana failure in our textbooks. You might find it fun to talk about when you cover branding and logos.