“GoodGuide Puts Brands’ Ethical Claims to the Test”

This article, “GoodGuide Puts Brands’ Ethical Claims to the Test,” at AdAge.com, (September 28, 2009) describes the new GoodGuide website.  This site has a database rating about 75,000 consumer products on health, environmental, and social impact using a 10-point scale.  The article discusses some possible strategies that might be employed by the website. Even if you cannot check out the article, you can link to www.GoodGuide.com and check out the website.