Webinar: Purpose Orientation and Marketing Strategy
Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…
Back in March, 2023, I made a presentation on some research I have been doing with two of my colleagues at Colorado State University. The…
[But not this first paragraph]. I imagine by now most of you are at least familiar with ChatGPT. If you have not at least played…
Here are a couple of new (or upcoming) pricing examples you can integrate into your next lectures on Price (see Chapters 17 and 18). Students…
While there are many examples of powerful brands, Liquid Death is powerful, timely, and relevant to the young adults most of us are teaching. The…
Obviously AI in marketing is a hot topic. And it changes daily. Klarna is a fintech company, one of these new pay over time services….
A recent Harvard Business Publishing article highlights “Educators’ Most Effective Attention-Grabbing Techniques.” The author describes how “compelling teachers move beyond presenting to storytelling.” I learned…
Besides Promotion and of course social media, I might argue that retail has seen the most dramatic changes. And that change continues to come. First…
You may recall the Where’s Waldo book series. Waldo was hidden in a drawing and you had to find him. This little activity, “Spot the…
We are here to provide you with a few post-Super Bowl thoughts. First, we have a couple of ideas for in-class activities you could use…
In my class and my textbook, I largely refrain from using examples from the marketing of alcoholic beverages. I do not want to appear to…
The teams are set (my Packers failed in the divisional round) and so are the advertisers. Super Bowl ads are always fun to show in…