Should the U.S. government ban food marketing to kids? Should kids cereals no longer include cartoon characters, free prizes inside, and other promotions directed at children? That is the position taken by one side in a debate at USA Today “Ban food marketing to kids” (October 16, 2011). The other side of the debate can be read in “Food fight over marketing to kids misses the mark” (USA Today, October 16, 2011), which advocates new voluntary guidelines created by the food industry. We have also posted this over at Learn the 4 Ps with some questions for our students to answer.
The debate could be extended into your classrooms when you cover ethics, legal, or corporate social responsibility — which comes in the first and last chapters of our books. It could also be discussed in the segmentation chapters (we have an Ethics Exercise on a topic relevant to this in our segmentation chapter) or in ethics when covering promotion or product.