Verizon continues to run ads that promote its superior 3G network. The 3G network allows simultaneous speech and data transmission at higher speeds — it is what you need to surf the web from your phone. We have reported on this subject in a previous blog post (the previous post now includes links to articles on the subsequent legal battle).
This is a great example of a marketer identifying a competitor’s weakness (AT&T’s 3G network has significantly less coverage than Verizon and is a source of complaints of many iPhone customers). Of course part of the goal is to distract customers from Verizon’s own weakness — Verizon doesn’t carry the most popular smart (surf the web) phone the Apple iPhone (although its recently Droid has received some positive reviews following its recent release. The ad below is Verizon’s latest salvo in the battle.
UPDATE 11-22: AT&T responds to Verizon. How well do you think it works? Who is winning this battle? And should AT&T be replying to Verizon?