This came out back in November, but I missed it then. But it is a neat story and you might like to show it in class. Surprisingly, at least to me, this Pantene ad came out of the Philippines. There is some great advertising work going on in developing countries. The ad speaks to Pantene’s core target market, women with aspirations. Of course it also speaks to this father of three girls. Below the ad is a brief expert commentary on the ad. You could show both in a class dedicated to segmentation and targeting, advertising, or viral content.
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