Author Laura Ries provides a post with her perspective on the current Verizon-AT&T battle at her Ries’ Pieces blog, “Verizon and its Atomic Bomb” (January 27, 2010). We have blogged about this battle before on Teach the 4 P’s. Laura is the daughter of Al Ries (whose now almost 30-year old book, Positioning: The Battle for Your Mind with Jack Trout is still full of great thinking). Laura is no slouch either, a frequent commentator on television news she has co-authored several books with her father and runs a consulting firm.
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