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You are here: Home / Advertising / Guinness Pulls at Heart Strings – Links Friendship to the Brand

Guinness Pulls at Heart Strings – Links Friendship to the Brand

November 1, 2013 by Joe Cannon Leave a Comment

Great ads tell powerful stories. This ad does just that. I love this ad, although I was not sure if it was just because I love basketball. I played a lot of basketball, and a bad hip (and replacement) no longer allow me to play the game I love. So I thought that maybe I wasn’t very objective. Then my 14 year-old daughter told me how much she enjoyed the ad. And she isn’t a basketball fan. Then I knew it told a universally powerful story.

If you want to read a critique of the ad, see “Guinness Got It Right Where Many Brands Have Fallen Short” (Visible Measures, October 15, 2013). It would be a fun ad to show in any class, but clearly consumer behavior and advertising might be the best fits.

 

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Filed Under: Advertising, Positioning, Promotion Tagged With: Story

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