Great ads tell powerful stories. This ad does just that. I love this ad, although I was not sure if it was just because I love basketball. I played a lot of basketball, and a bad hip (and replacement) no longer allow me to play the game I love. So I thought that maybe I wasn’t very objective. Then my 14 year-old daughter told me how much she enjoyed the ad. And she isn’t a basketball fan. Then I knew it told a universally powerful story.
If you want to read a critique of the ad, see “Guinness Got It Right Where Many Brands Have Fallen Short” (Visible Measures, October 15, 2013). It would be a fun ad to show in any class, but clearly consumer behavior and advertising might be the best fits.