I am careful about showing promotion examples from the alcohol industry in my classroom. I definitely avoid those that promote excessive drinking. But this viral video (1:39) by Danish beer Carlsberg, takes place at a movie theater in Belgium, is funny. The ad provides a good example of viral promotion. The viral video is part of a campaign “That calls for a Carlsberg” that includes scaling Mount Everest (to watch a soccer match — see the ad) and the first man landing on the moon. See the ads at the Carlsberg website (you have to enter birth date and click through to commercials).
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