You redesigned one of your signature products. Sales are taking off — approaching a billion dollars a year. Then, it comes out that the packaging of your product is so attractive to kids — that many eat it and end up very ill. In just over a year, 17,230 kids under age six were accidentally poisoned by Tide Pods. The product looks like candy, so kids mistakenly ingest it and can get quite sick or die (at least one death has been reported).
This is an interesting case study for P&G — and for your students. Tide Pods’ sales were almost $800,000,000 in the last year. You could show the video below in class or assign this Wall Street Journal article “Detergent Packets Called a Poison Risk” (November 10, 2014, non-subscribers may need to link here) and ask your students “What should Tide do?” What is the socially responsible course of action? What would shareholders want you to do? What would customers expect? What would employees expect?