We have mentioned before (skim these posts for more background) how we like to address the challenge of getting non-marketing majors involved in the introductory marketing course. I like to do it early by showing them now jobs flowing from every major use marketing concepts.
This post over at Harvard’s Working Knowledge site, “HBS Cases: QuikTrip’s Investment in Retail Employees Pays Off,” (May 25, 2011) describes how convenience store chain QuikTrip delivers high quality service at low cost. The case shows how operational and human resource decisions made by QuikTrip result in high quality service and reasonable prices.
The article describes and links to several Harvard Business School cases you could read for even more depth and other examples. Our text books have a cross-functional chapter where this example could be integrated into class discussion. The example could also work when you cover quality (we get to that in the product chapters) or retailing.