A couple years ago Kodak (my former employer — too many years ago) decided to get into the printer business. To compete with established players like HP, Canon and Espson, Kodak decided to come out with lower priced ink. The company has had a slow start — although 2009 saw them double market share, they are still only at 2% share. The article and video describe the company’s latest efforts. “Kodak printer ads remind consumers of lower ink costs,” USA Today, November 30, 2009.
You are here: / / Kodak printer ads remind consumers of lower ink costs
This site uses Akismet to reduce spam. Learn how your comment data is processed.