We have a boxed teaching example on “freemium” in one of our pricing chapters. Freemium refers to “giving away service to users and making money when some opt to pay for additional features.” Evernote, a suite of software and services used for taking and storing notes, has used the freemium business model with great success. This Fast Company article, “Evernote CEO Phil Libin’s 3 Steps to ‘Freemium’ Success” (July 1, 2010) describes how it works with real number examples. [NOTE: This post is also featured at our companion blog for marketing students – “Learn the 4 Ps“.]
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