This article presents some of the interesting challenges marketers and advertising agencies will have with the new electric cars coming out over the next few years (“Selling the Electric Car,” Adweek, October 5, 2009). My students are showing more interest in sustainability and green products.
This interview with Nintendo of America President Reggie Fis-Aime has a lot of “talking head” to it, but covers interesting ground (“More Gamers Wanted,” CNN.com, October 6, 2009). It deals with a company and industry of interest to many students – and it discusses how Nintendo is cutting prices for the Wii in an attempt to increase sales to casual players. Wii is the opening case for chapter 4 – so the video could be shown with chapter 4 to provide an update. Or it could be discussed with Product as part of managing products through the life cycle–or with pricing as Nintendo does cut prices.
How racy do you want to be in your class? This CNN video clip (“’Save the Boobs’ ad too sexy?” 1:50, CNN.com, September 24, 2009.) discusses a television ad promoting breast cancer awareness. The ad has a strong sexist tone, but good intentions. Such a provocative ad also gets publicity – witness the attention given it by CNN and no doubt other media outlets. Do the ends justify the means? You can find the commercial without the CNN commentary on YouTube.
This Time article, “Can 7-Eleven Win Over Hong Kong Foodies?” Time, October 1, 2009, offers a nice example of how an American company that students recognize has adapted to the world market. Also, the photo in the article might be a nice one to add to a PowerPoint presentation or use as an example of global logistics or worldwide retailing.
This article, “McDonald’s, Burger King serve up premium gourmet burgers,” USA Today, (September 18, 2009) looks at a recent trend in the fast-food market – the growth of upscale burgers. Students can relate to the fast-food industry and will have their own examples, as well.