“Whirlpool Cleans Up Its Delivery Act,“ The Wall Street Journal, September 24, 2009. It can be tough to find good articles about distribution and logistics – it is even my research area and the few I find are usually pretty dry. Even though this is a short article, it’s interesting to see that even a big name company like Whirlpool can find opportunities for significant savings and improved customer service in its distribution operations.
“A Clip-and-Save Renaissance,” The New York Times, September 23, 2009. There are lots of stories about how increasingly frugal consumers are responding to the current economic downturn. Coupon redemption has declined since its peak in 1992, but in 2008 and 2009 that trend seems to be reversing. The article offers examples that could be used in discussions of consumer behavior, the economic environment, segmentation, and pricing.
Here is a trick for you. Do you know how to get access to Wall Street Journal articles without an online subscription? Just Google (or Bing or Yahoo) the title of the article. As of this time, the Wall Street Journal has chosen to allow this “back door” to its content — but I have read that they are reconsidering this. Note – this doesn’t work for AdAge.com and some other subscription only sites. Most academics should be able to access Advertising Age articles through library databases like Business Source Premier — although I have found that they appear here a couple weeks after the print or online version.
Do you want to add more photos and images to your PowerPoints? I like to add photos of products or a company logo to remind me of an example I want to use. I will go to Google and do an “image search” for “7-11 logo”. You can then click through to the image. If you move your cursor over the top of the image and “right click” you can choose the option “Copy Image.” Then go back to the slide, right click and choose “Paste.” Resize the image as you would other PowerPoint objects. If my understanding of educational (Joe is not a lawyer) use is correct, there are no issues with copyright if you are simply using the images in your own class.
Do any of you have other ideas for adding interest to your PowerPoints?
“Brandweek’s Grand Marketer of the Year ’09: Joel Ewanick of Hyundai” Brandweek, September 14, 2009. This is a great package of story, audio, and video content. The article describes how Hyundai came to understand that customers weren’t buying new cars because they feared losing their jobs. So Hyundai promised consumers that they could return the car if that happened. Below you can see the television commercial Hyundai used on the Super Bowl to launch the program. The program resonated with consumers and spurred sales.