“Verizon ad – There’s a Map for That – HD version,” (0:31) YouTube.com. Most of our students have cell phones – and this is a market they tune into. Of course Apple has its “There’s an App for that” campaign to promote the applications available for iPhone users. AT&T, the exclusive carrier for the iPhone, has been criticized of late for its poor network – which happens to be one of Verizon’s strengths. This ad provides a current example of competitive advertising.
UPDATE (11-3-09) – AT&T sues Verizon for the ad.
UPDATE (11-19) — Maybe that lawsuit was not such a good idea. “AT&T’s Verizon Lawsuit Gives ‘Map for That’ Ad New Life,” AdAge.com, November 19, 2009
UPDATE (11-19) — “AT&T Loses First Legal Battle,” at Slashdot.com