Method has been a very successful brand — showing that a small firm can compete with the P&G and Unilever’s of the world. Brandweek interviews Method’s founder, Eric Ryan about Method’s controversial viral video and a new laundry detergent. See “Method Co-Founder Offers Spin on Viral Video, Laundry,” Brandweek, January 9, 2010. If you decide to show and talk about the controversial video – perhaps from a social responsibility or ethics perspective — this article will give you a bit more perspective.
Check out our previous post on the controversial Shiny Suds video being pulled — you can find the video there as well.