A disruptive innovation “improves a product or service in ways the market does not expect, typically by being lower priced or designed for a different set of consumers” (Wikipedia – Disruptive Technology). This Wall Street Journal article “Using the iPad to Connect” (October 13, 2010) describes such an innovation in working with special needs kids. The iPad plus a $190 software package might replace devices costing from $2500 – $15,000. It might be interesting to describe this — or show the video in class — and ask students how smart phones or the iPad might disrupt other markets.
The example might be useful when covering new product development or the product life cycle. NOTE: also posted at Learn the 4 Ps.