While there are many examples of breakthrough high-tech products, we (at least I) often forget the power of design with common everyday products. Take the bucket — Home Depot did. Apparently Home Depot looked to a design leader for inspiration, which you can read about in “How Home Depot Copied Apple to Build and Ingenious Bucket” (Wired, December 31, 2013). We have also posted this at Learn the 4 Ps.
The video below would be a great addition to a class on new-product development. But it could also be used when you discuss customer value. Ask your students who would be the target market for this bucket? How each new feature adds value — and how much more some customers might pay?