Campus Cooks has developed a business preparing food for fraternities and sororities. This article at Bloomberg Businessweek “Campus Cooks Aims to Supply Good Food to Greek Houses” (May 16, 2013) shows how Bill Reeder developed this successful company. I like that the article shows how Reeder drew upon his own college experience to identify a need. This is an example of consumer needs and product/service that our students can relate to. We have also posted this example at Learn the 4 Ps.
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