How racy do you want to be in your class? This CNN video clip (“’Save the Boobs’ ad too sexy?” 1:50, CNN.com, September 24, 2009.) discusses a television ad promoting breast cancer awareness. The ad has a strong sexist tone, but good intentions. Such a provocative ad also gets publicity – witness the attention given it by CNN and no doubt other media outlets. Do the ends justify the means? You can find the commercial without the CNN commentary on YouTube.
“Brandweek’s Grand Marketer of the Year ’09: Joel Ewanick of Hyundai” Brandweek, September 14, 2009. This is a great package of story, audio, and video content. The article describes how Hyundai came to understand that customers weren’t buying new cars because they feared losing their jobs. So Hyundai promised consumers that they could return the car if that happened. Below you can see the television commercial Hyundai used on the Super Bowl to launch the program. The program resonated with consumers and spurred sales.
“Verizon ad – There’s a Map for That – HD version,” (0:31) YouTube.com. Most of our students have cell phones – and this is a market they tune into. Of course Apple has its “There’s an App for that” campaign to promote the applications available for iPhone users. AT&T, the exclusive carrier for the iPhone, has been criticized of late for its poor network – which happens to be one of Verizon’s strengths. This ad provides a current example of competitive advertising.
UPDATE (11-3-09) – AT&T sues Verizon for the ad.
UPDATE (11-19) — Maybe that lawsuit was not such a good idea. “AT&T’s Verizon Lawsuit Gives ‘Map for That’ Ad New Life,” AdAge.com, November 19, 2009
UPDATE (11-19) — “AT&T Loses First Legal Battle,” at Slashdot.com
Teaching Tip: Do you want to add online videos to your PowerPoint presentations? There are different ways to achieve this, but the following process is simple and effective. This technique requires an Internet connection in your classroom.
- Start by copying an image from the Internet (see other Teaching Tip in this newsletter). I often get the logo of the company in the video. You can also insert a PowerPoint shape.
- Then go to the website where the video you want to show is located. Double click on the web address so that the whole address is highlighted. Choose the “Ctrl” and “C” keys to copy the address.
- Go back to your PowerPoint and right click on the image. Choose the “Hyperlink” option.
- In the window that opens, click on the blank next to “Address:” and use “Ctrl V” to paste the address in.
- From Slide Show mode, you simply click on the image and the web page will open up (this might take a few seconds).
- You can then control the web page – perhaps choosing to show the video clip full screen if this is an option at the website.
- Warning: be sure to test this in your office – and on the computer you are using in class. You want to make sure that sound is working and the site loads properly.