Do you want to add vintage ads to your class presentations? Or do you want to buy posters of vintage ads? Or just like to look at old ads? If any of these appeal to you, go to the Vintage Ad Browser.
Hello and welcome to “Teach the 4 Ps” a blog for marketing instructors and people interested in reading about marketing. The blog came about after Bill Perreault and I (Joe Cannon) developed a newsletter (Teach the 4Ps) for instructors using our text books – Essentials of Marketing and Basic Marketing. The newsletter is designed to give instructors current articles, websites, viral videos, and online advertisements – with comments suggesting how they could be used in teaching the introductory marketing course. We all know our students like current examples, so Bill and I want to provide more for users of our books. We received many positive comments on the newsletter – so we decided to share our ideas with anyone teaching marketing or interested in marketing. We hope you will share back – and give us comments and ideas on the blog.
For several reasons, this resource is even more valuable in a blog:
- It makes the newsletter interactive – we hope you will offer comments on our posts.
- We post almost every day – making everything that much more current.
- The blog format makes it easy to find J.I.T. (just in time) examples for your classes. For example, say are you teaching pricing this week – click on “Price” in categories to the right and you will have a listing of only those blog posts that have something to do with price.
So, please take a look around. We are kicking this off with more than 80 posts already up. Let us know what you think? Do you have ideas about how we might make this resource even more valuable? Click on the headline above and add your comments (or read those of others).
One of the primary objectives for “Teach the 4 Ps” is to give you ready access to examples you can use in your marketing classes. Most of us teaching marketing know the value of well-chosen examples. If you visit our blog to get ideas for examples, you might appreciate this post from The Teaching Professor on the “Power of Examples” (December 2, 2009).
“Examples are instructional workhorses: they carry a great deal of the burden of teaching and learning. They help us dig into ideas and plow the land of the abstract. They help us transport information and ideas from one person to another and from one context to another. One way to improve teaching and learning is to improve the examples we use so that they more effectively communicate difficult concepts.” (Deyck, 1994, p. 40)
This instructional video shows you how to embed a YouTube video directly into a PowerPoint 2007 presentation. Note that you have to have an internet connection, sound connected, and it might take 5-10 seconds or more for the video to start up. If you need to do this in PowerPoint 2003, check out How to Embed a YouTube Video in PowerPoint (2003).
In a previous post “No Wall Street Journal Subscription, No Problem,” I explained how a “back door” for non-subscribers to gain access to online Wall Street Journal articles. This post at TechCrunch suggests the Journal may not continue to leave this back door open — allowing non-subscribers access to WSJ content.