This video “Exotic Car Rentals Rev Up,” (3:05 at CNN.com, September 9, 2009) describes a new business, Gotham Dream Cars, which rents high-end and exotic sports cars in New York and Miami. It hopes to eventually go national. The short video could prompt a discussion of targeting, product, and price. Will the company will be successful? What cities should Gotham Dream Cars target?
This short (2:47) video, “Doggy Day Care Beats Recession,” from CNN.com (July 23, 2009), provides a nice supplment to one of the great new videos in our books’ video package. I really like “Targeting the Premium Dog Market: Cashing in on ‘Doggy’ Love” – and students can relate to it as well. This provides a confirmation or shorter alternative and addresses issues of consumer behavior, product (service) design, and pricing.