“Instant Starbucks – What the Drinkers Say,” (1:42) The Wall Street Journal, September 29, 2009. This particular video at the Wall Street Journal website asks coffee drinkers to sample the new Starbucks instant coffee. This was a pretty hot topic for a week or so and you could certainly go to Google news to find an article with more background. This video can motivate a discussion of the new product and its implications for the Starbucks brand and sales.
This short (2:47) video, “Doggy Day Care Beats Recession,” from CNN.com (July 23, 2009), provides a nice supplment to one of the great new videos in our books’ video package. I really like “Targeting the Premium Dog Market: Cashing in on ‘Doggy’ Love” – and students can relate to it as well. This provides a confirmation or shorter alternative and addresses issues of consumer behavior, product (service) design, and pricing.