From Wall Street Journal Video, “CES 2010: Lady Gaga’s Deal With Polaroid” January 8, 2010). This short (0:50) video highlights publicity and trade shows. If you can’t relate (and my 11 year old told me about Lady Gaga as I drove her home from ballet last night) our students probably know this pop star.
Lady Gaga makes an appearance at CES to promote Polaroid on Thursday. The iconic brand has tapped Lady Gaga to be creative director for a specialty line of products.