This article (“The Hispanic Market Is Set to Soar,” Adweek, November 2, 2009)provides a detailed preview of the demographic shifts expected in the 2010 Census. The focus of this article is on the implications for agencies and media outlets.
We all know that marketers will have to look for more creative ways to advertise and communicate about their products. Now television networks are creating ads for marketers that use actors from shows – who appear in character often during an episode of their show. It sounds like a way to get viewers to stop zipping through ads on their TiVo. But there are issues. The four-minute video (see below) is pretty good – even though it is mostly talking heads. Plus, you have a print story (“Don’t Touch That Dial,” BusinessWeek, October 29, 2009)to supplement it.
Yes you can – sometimes. It might be helpful to have a copy of a YouTube video or commercial on your computer hard drive — so you don’t have to rely on an internet connection to show it in class. A friend introduced me to a website (KeepVid) which allows you to download videos from YouTube and other sites. I have found this doesn’t work on all sites, including BusinessWeek and The Wall Street Journal. Still, for videos that download, you can show them in class without the need for a fast Internet connection.
A pretty straightforward article (“Europe Inc. Takes Aim at Price-Fixers,” BusinessWeek.com, October 22, 2009 ) that talks about price fixing probes in Europe. Good current examples to use when discussing pricing in class – or the legal environment in chapter 3.
This article (“Fertilizers on Wheels,” The Wall Street Journal, October 16, 2009, no subscription? click here) and short video (2:39, see below) describe the marketing strategies for two different firms selling fertilizer to farmers in rural India. The video provides an interesting addition to class because it gives students a look at rural India. The topics covered include selling to businesses, integrated marketing communications, and distribution – all in the international context of a developing country. I showed this video in class after lecturing from our first promotion chapter. I asked students to think about why I thought this reflected IMC and to note the different types of Promotion they observed. A variety of different forms of promotion (even sales promotion) are demonstrated and can be tied to the AIDA model.