Search Results for: panera

Why is Panera selling coffee subscriptions for $9 a month?
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Why is Panera selling coffee subscriptions for $9 a month?

ByJoe Cannon

This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea subscription.” While short, the article offers an interesting example that can be applied across many topics: Customer lifetime value and customer equity (Chapter 2) — Panera found that subscription customers…

Another company selling by subscription: BMW offers heated seats at $18 a month
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Another company selling by subscription: BMW offers heated seats at $18 a month

ByJoe Cannon

Here at Teach the 4 Ps we find subscription pricing for traditional products to be unusual—but apparently growing in popularity. We have previously posted on subscription to Panera coffee, Taco Bell tacos, and Nike shoes. Now you have one more crazy example to add to your list, “Why BMW is offering heated seats on a…