We have talked about the “Gray World of Online Reviews” here at Teach the 4 Ps several times in the past few years–and of course in Essentials of Marketing. I am still shocked at the different unethical techniques used to continue this misleading practice. I am also surprised that Amazon and others that rely on their reviews…
We have all worried about it. I love reviews for helping me make buying decisions. It is great to have information from real customers who have experience with a product. But are those reviews real? We have written about it before right here in Teach the 4 Ps. We also have an Ethical Dilemma on fake…
The measure of your impact in social media is often the number of followers or views that you have. The theory being that better, more interesting, or more popular individuals and content will naturally draw a larger follower base than those of lesser interest. However, it seems that everywhere you turn there are individuals willing…
The real world keeps handing us interesting marketing ethics issues. Yesterday we laid out the Mylan EpiPen case. Today we will try to tackle Wells Fargo’s missteps. In chapter 14 we describe how sales managers motivate salespeople with compensation plans based on commissions, bonuses, and sales quotas. While these compensation practices are quite common, they can…