Search Results for: dove

Video: #M4BW Dove Does it Again
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Video: #M4BW Dove Does it Again

ByJoe Cannon

Toxic Influence: A Dove Film – Dove Self-Esteem Project https://youtu.be/sF3iRZtkyAQ (3:48). Good tie-ins with Chapters 1 (#M4BW), 3 (mission statement), 4 (positioning) and C19 (#M4BW). YouTube Description: “???? You wouldn’t give your daughter toxic beauty advice, but she could be hearing it online. Every. Single. Day. ✨New ✨ Dove Self-Esteem Project research found that 1…

McDonald’s International Product Adaptation
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McDonald’s International Product Adaptation

ByJoe Cannon

McAloo Tikki Burger anyone? Only in India. McSpaghetti? Only in the Philippines. McDonald’s has restaurants all around the world. It has learned to serve this global market by adapting its menu to local tastes. Here I summarize an article and embed a video that you and/or your students can read/watch. Then I suggest how the…

TrendWatching for Purpose-Driven Innovation
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TrendWatching for Purpose-Driven Innovation

ByJoe Cannon

I really enjoy getting my weekly email from Trendwatching. What is TrendWatching, let them answer that question: “TrendWatching is a purpose-driven trend firm, inspiring business professionals to launch sustainable innovations that benefit people and planet.” TrendWatching is the source of many of the Marketing for a Better World (#M4BW) examples we sprinkle across Essentials of Marketing. If you want…

Advertising in a Pandemic…
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Advertising in a Pandemic…

ByJoe Cannon

A few weeks ago we posted on a couple of articles discussing the question about how to advertise in a pandemic. This week, I thought I would share some favorite advertising that directly addresses the pandemic. It is amazing how quickly some brands (and their agencies) have created powerful ads in a short time. Check out…