I think we are all trying to figure out how artificial intelligence fits into our classes. In fact, I think we will be trying to figure this out for years to come. AI is a powerful new tool and whether we like it or not, it will be used by students, teachers, and workers. As…
Now for a positive take on the implications of AI on marketing practice. This article, “Stop Worrying About AI Taking Your Marketing Job — and Start Doing This Instead,” Entrepreneur, October 14, 2025), challenges the fear that AI will replace marketers, arguing instead that AI will only replace bad marketing—defined as impersonal, generic, and mass-produced…
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing). We will also use it here at the blog. As noted in my previous post, I will be crafting a few early-semester posts that highlight how you might teach your…
*Note: In the forthcoming 2026 release of Essentials of Marketing, we highlight content showing how AI is used in marketing with “#AI4M” (AI for marketing). We will also use it here at the blog. A bit of a provocative title there. What? You plan to help students become power users of AI? Yes, I do….
Many of us are looking for good quality insights on teaching marketing in the fast-emerging age of AI. Regular readers know that I am partial to Wharton Entrepreneurship’s work at One Useful Thing and of course, I continue to recommend you read what Ethan Mollick posts three. I was pleased to see that a team…
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach the 4 Ps know, I find Wharton Entrepreneurship professor to be particularly enlightening on the topic of AI and education. Full disclosure: I asked Claude (AI) to read Ethan Mollick’s…
We are going to close this school year with a topic that has generated a lot of our posts over the last year. We post on this topic to help us (and hopefully our readers) navigate the use of AI to support our teaching of marketing. Ethan Mollick, whom regular readers will recognize as someone…
Artificial intelligence is getting smarter and smarter–and it is automating more and more marketing tasks. Last summer Teach the 4 Ps described a blog post by Ethan Mollick explaining how he used ChatGPT to create a marketing plan in 30 minutes. He estimated this took him less than 10% of the time it would have…
I have frequently mentioned and linked to Ethan Mollick and his “One Useful Thing” blog. This past fall he published a series of articles in Harvard’s Inspiring Minds website. The five articles are listed below. Below that, I asked ChatGPT to provide a summary of the last article–just to give you a better idea of…