I (Joe) recently attended The Thought Leadership for the Sales Profession Conference at Columbia University. It was a great conference and one of the highlights was a presentation by psychology professor Dr. Robert Cialdini who is probably the world’s most renowned expert on persuasion. At the conference, Cialdini was interviewed for an article to appear in Selling Power magazine and this video was recorded. The audio quality is not the best, but the content is excellent. Cialdini offers some great tips.
This 10:27 video would be great to show when you cover personal selling.