Nowadays, the first step in a lot of market research is google? OK, maybe Bing or Yahoo! but online search is a go-to source for market research and a lot of other information. But as more secondary data can be found on the web, being good at search is a valuable skill. We have posted on this topic before, but I found some new tips in “10 research tips for finding answers online” (TED Blog, October 2, 2014) and maybe you (or your students) will, too. We have also posted this at Learn the 4 Ps.
The article might be a good one to pass on to your students when you cover market research.