Swedish appliance maker Electrolux (which also controls the Frigidaire brand) development of their new UltraCaptic vacuum cleaner (see picture) provides a great example of cross-functional coordination and new-product development. Electrolux uses what it calls the “innovation triangle” — with marketing, R&D and design working closely together in the new product development process. They also seek customer feedback throughout the process. You can read all about it in this Blooomberg Businessweek article, “Electrolux’s Holy Trinity for Hit Products” (October 31, 2013). The article offers great examples to use when you cover new-product development or cross-functional issues. It could be especially useful for those of you using our Basic Marketing textbook, which has a chapter titled “Managing Marketing’s Link with Other Functional Areas”).