New video technology allows viewers to “click” on parts of a video and pull up window. This may take product placement to another level. The video below (note: this is a Flash video that may not work on iPads or iPhones) operates as a video advertisement that allows a viewer to click on products they like and learn more. Also posted at Learn the 4 Ps.
You can read more about this type of advertising at “New Shoppable YouTube Videos Are the Walkmans Of Advertising” (Fast Company, November 12, 2012).
This might be fun to show when you cover advertising – as a sneak peak at the future. The students might enjoy seeing the prices on a few of the Gucci products (wow, someone pays more than $3000 for a purse?). It can be hard to click on the Gucci logos — so you might want to pause the video when a logo appears and then click on the logo. The technology needs some work if you have to act that quickly.
Ask students about the pros and cons of this approach. So they don’t get wrapped up in the technology of this particular example, you can tell them that an advertiser could be more discreet and not show the logo like Gucci does — and then the links could be placed in television shows.